Metric
Makeup

Editable analytics

Don’t like the number?
Change it.

Meet the dashboard that lets you replace
disappointing metrics with numbers you prefer.

See how it works

No improvements to your business required.

Quarterly overview

Audience view:
−12%Actual

Try a number from −100 to +100.

Retention

98%64% actual

Customer happiness

100%41% actual

Revenue growth

Q3 / illustrative data
Actual and presented revenue growthIllustrative Q3 revenue ends at minus 12 percent. The Investors version ends at plus 28 percent.
ActualPresentable
Investors view. Optimism included.

Interactive satire. Example data only.

Better results. Without the results.

01

Find the problem

Spot a number you wish
were different.

02

Type a better one

Set the result you had
in mind.

03

Share the good news

Export a dashboard
everyone can get behind.

One quarter.
Three versions.

Choose who’s looking.
We’ll handle what they see.

Audience presets

Three perspectives. One unchanged reality.

Your next board meeting
looks promising.

Your data. Your decision.

Metric
Makeup

Terms of presentation

Same quarter.
Better story?

Here’s what changed between the results and the presentation.

SATIRICAL DEMO · All figures are illustrative.

Prepared for Investors

Actual and presented demo metrics
MetricActualPresented
Revenue growth−12%+28%
Retention64%98%
Customer happiness41%100%

40 percentage points of creative freedom.

CSV · Includes original values and a satire label.

A better way to present

Make the real story useful.

  • Share the source, period and metric definition.
  • Explain the context behind the result.
  • Be clear about uncertainty and next steps.

A satirical design project.
Please report the numbers honestly.